Tom Gullen presents a primer on SEO (not only) for startups and explains common misconceptions and mistakes as well as the importance of accessibility
SEO is an industry that sparks frequent heated debate and passionate responses. It’s an industry that is often misunderstood and even dismissed. Yet for startups a basic SEO foundation and understanding of it is likely to be of crucial importance, and can really help them on their path to success.
So how do we go about beginning to optimise our startup’s website for search engines? Accessibility should be a primary concern for websites not only because it makes your website accessible for less able people, but also because a search crawler bot should be considered your least able user. Developing your website in a highly accessible manner comes with the additional benefit of making your website highly accessible for search engine crawlers.
Basic accessibility for websites isn’t difficult to achieve.