“I need you to do some SEO to my website”
That, and a few other variations of that phrase is usually an indicator to me that someone is clueless about Search Engine Optimization (SEO). I get calls all the time from business owners, graphic designers, even marketing veterans saying similar things. When I hear this I know the very first thing I need to do is to educate that person on what SEO really is and to set the proper expectations for them.
As someone who conducts SEO campaigns for clients, the best scenario for me is to have a customer who is well educated on SEO. It’s part of my job to make sure that they understand what it really is and what impact a successful SEO campaign can have on their business.
One of the first things that I do is to explain what SEO is not. This is to help clients become realistic in their expectations.
Below are 5 misunderstanding that I try and clear up with clients before we agree to work together.