Do you sell a product or service online? Even if it’s Website Design and Website Development services, that counts. Anyone who is trying to sell a product or service online needs to include creating optimized landing pages as a key strategy in converting web traffic into paying customers.
Inbound links from other websites is a HUGE piece of executing a successful search engine optimization strategy. Taking those inbound links to the next level however is where some people can do better. Now this may not make sense for all of our inbound links, but for some of them you should absolutely consider creating a custom landing page that those links drive traffic to. In this article we are going to explain what landing pages are, how they are used, what the benefits of landing pages are, and divulge some tips for creating successful landing pages.